our philosophy

MAKE EVERY MOMENT WORTH CELEBRATING

Fira, meaning "celebration" in Swedish, is a celebration of life, joy and love. We believe that every moment - big or small, funny or serious - should be an occasion to get people around the table to raise a glass and break some bread. We think that food has the power to forge new friendships and strengthen existing ones, create new memories and relive old ones. That is why food is at the centre of what we do.

  • Quality & craftmanship

    Made with the finest ingredients using artisanal methods

  • natural food

    No nasties, just natural

  • supporting small businesses

    Spotlighting small producers and specialist shops

  • sustainable future

    Working with producers who are paving the way for a greener future

CRAFTED BY ARTISAN PRODUCERS

We source our products directly from the maker and highlight the region's local specialties. Our small and medium-sized producers (often a family-run operation) release a limited number of products each year. Our artisans believe that quality takes time, so it takes months, even years, to produce a single product.

travel the world from your home

The products are special, and it doesn't go without saying. Every collection comes with notes about the producer and the story behind the products. Embark on a culinary journey from the comfort of your home.

CURATED BY EXPERT TASTEMAKERS

Our collections are thoughtfully curated and handpicked by leading gourmet stores in the UK, featuring their finest products. Our expert tastemakers have rounded up their personal favourites and bestsellers to give you a flavour of their store.

Our Sustainable Approach to Gifting

At Fira Market, we are dedicated to building a sustainable future. We are passionate about preserving the richness of our planet, so we champion producers who are committed to sustainable and ethical farming, fishing and production.

Our commitment doesn't stop there. Our packaging is 100% recyclable, some of our boxes are crafted from recycled materials and our hampers are shipped from UK stores to UK customers, minimising our carbon footprint.

Founder Story

While embracing the chaos of raising two under two, Natalie missed her friends and wanted to send a "thinking of you" care package. Frustrated by the limited online options for artisanal food gifts and the time-consuming process of assembling the gifts herself, she decided there must be a better way.

With over a decade in e-commerce at Amazon and luxury brand Burberry, Natalie is on a mission to create a customer-centric platform that simplifies gifting while empowering small producers and little shops. Teaming up with leading delicatessens and gourmet shops in the UK, FIRA MARKET is the premiere destination for curated gift baskets using only the finest quality, all-natural products crafted by artisans worldwide.